Typography and family

As a component of industrial design —type on household appliances, pensand wristwatchesfor example As a component in modern poetry see, for example, the poetry of e. Text typefaces[ edit ] A specimen sheet by William Caslon shows printed examples of Roman typefaces. Traditionally, text is composed to create a readable, coherent, and visually satisfying typeface that works invisibly, without the awareness of the reader. Even distribution of typeset material, with a minimum of distractions and anomalies, is aimed at producing clarity and transparency.

Typography and family

As a component of industrial design —type on household appliances, pensand wristwatchesfor example As a component in modern poetry see, for example, the poetry of e.

Text typefaces[ edit ] A specimen sheet by William Caslon shows printed examples of Roman typefaces. Traditionally, text is composed to create a readable, coherent, and visually satisfying typeface that works invisibly, without the awareness of the reader.

Even distribution of typeset material, with a minimum of distractions and anomalies, is aimed at producing clarity and transparency.

Choice of typeface s is the primary aspect of text typography— prose fictionnon-fictioneditorial, educational, religious, scientific, spiritual, and commercial writing all have differing characteristics and requirements of appropriate typefaces and their fonts or styles.

For historic material, established text typefaces frequently are chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap among historical periods.

Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas JensonFrancesco Griffo a punchcutter who created the model for Aldine typefacesand Claude Garamond.

With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page space. Sans serif text typefaces without serifs often are used for introductory paragraphs, incidental text, and whole short articles.

A current fashion is to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article.

Exclusive Download

Typesetting conventions are modulated by orthography and linguisticsword structures, word frequencies, morphologyphonetic constructs and linguistic syntax. Typesetting conventions also are subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon: Type color In typesetting, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leadingand depth of the margins.

Typography and family

With printed media, typographers also are concerned with binding margins, paper selection, and printing methods when determining the correct color of the page.

Principles of the typographic craft[ edit ] This section may need to be rewritten entirely to comply with Wikipedia's quality standards. The discussion page may contain suggestions.

November Three fundamental aspects of typography are legibility, readability, and aesthetics. Although in a non-technical sense "legible" and "readable" are often used synonymously, typographically they are separate but related concepts.

Legibility describes how easily individual characters can be distinguished from one another. It is described by Walter Tracy as "the quality of being decipherable and recognisable". Brush Script is an example of a font containing many characters which might be difficult to distinguish.

Selection of case influences the legibility of typography because using only upper-case letters all-caps reduces legibility.

Arial font family - Typography | Microsoft Docs

Readability refers to how easy it is to read the text as a whole, as opposed to the individual character recognition described by legibility. Use of margins, word- and line-spacing, and clear document structure all impact on readability. Some fonts or font styles, for instance sans-serif fonts, are considered to have low readability, and so be unsuited for large quantities of prose.

That is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Case selection always influences legibility. In general, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design. For example, comparing serif vs. Justified copy must be adjusted tightly during typesetting to prevent loss of readability, something beyond the capabilities of typical personal computers.

Legibility research has been published since the late nineteenth century. Although there often are commonalities and agreement on many topics, others often create poignant areas of conflict and variation of opinion.

For example, Alex Poole asserts that no one has provided a conclusive answer as to which typeface style, serif or sans serif, provides the most legibility, [40] [ unreliable source?

Other topics such as justified vs unjustified type, use of hyphens, and proper typefaces for people with reading difficulties such as dyslexiahave continued to be subjects of debate.

Free Fonts

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness that is, not a rushed or careless read.

For example, Miles Tinkerwho published numerous studies from the s to the s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

The Readability of Print Unit at the Royal College of Art under Professor Herbert Spencer with Brian Coe and Linda Reynolds [41] did important work in this area and was one of the centres that revealed the importance of the saccadic rhythm of eye movement for readability—in particular, the ability to take in i.

More than this is found to introduce strain and errors in reading e. The use of all-caps renders words indistinguishable as groups, all letters presenting a uniform line to the eye, requiring special effort for separation and understanding.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions for example, when new typefaces are developed.

Examples of critical issues include typefaces for people with visual impairmenttypefaces and case selection for highway and street signs, or for other conditions where legibility may make a key difference.Quarto A family of fiery display faces rooted in one of typography’s most significant periods, Quarto is a study in contrast and control.

Tungsten Rounded From Tungsten, a typeface that’s disarming instead of pushy, comes a soft-shouldered cousin with an unexpected personality. In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.

Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and . Typographic info for the Segoe UI font family. Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning).

The term typography is also. Practical Typography: Level 3. Numbers, Signs and Symbols: Level 4. Designers and Details: The person generally credited with conceiving the modern idea of a typeface family is Morris Fuller Benton, director of typeface development for American Type Founders in the late 19th and early 20th centuries.

Download the About Typeface Families. Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning).

The term typography is also.

Typeface - Wikipedia